Rural Transformation

Build on International Year of Millets momentum for ‘the crop of the future’ say millet stakeholders

  • 19 December, 2023
  • New Delhi
  • 6 min read

New Delhi, December 19, 2023: Diverse stakeholders from across India’s millet landscape emphasized that challenges of food security, farm livelihoods and nutrition diversity can be resolved in a climate-resilient manner, by building on the momentum generated during the International Year of Millets (IYOM). They were sharing experiences at a multi-stakeholder conference ‘Shaping Perspectives on Practise and Policy for Millets in India’, organised by Reliance Foundation here today.

Policymakers, farmer representatives, development sector stakeholders, researchers and industry representatives echoed the need for greater collaboration, increased farmer-focused efforts, and deliberated successes and challenges from both practice and policy within India’s millet landscape.

Delivering the keynote address at the conference, Ms. Shubha Thakur, Joint Secretary, Ministry of Agriculture & Farmers Welfare, detailed Government of India’s efforts to take the millets agenda ahead. She said, “We have created six task forces, in Ministry of Commerce, Ministry of health, one in the nutrition sector to continue the journey of millets. Millets are a crop for the future.” She added “It is heartening to see Reliance Foundation working with farmers. A multistakeholder approach is very important if millets are to succeed. To help increase farmers’ incomes, there needs to be value addition through branding, export potential and more.”

Mr. Jagannatha Kumar, CEO, Reliance Foundation, said, “This decade has been historic for the global food systems dialogue, and transformational for millets. We are witnessing the discourse change to millets being sought after and India has led this change from the front.

The strong momentum generated so far should enable us to leapfrog into an era when millets are coming of age in providing food security and diversity amidst climate change. This will also help balance natural resources through climate resilient farming practices while securing better livelihoods for small and marginal farmers through a value chain approach. It is essential to build on this momentum, with shared development goals. At Reliance Foundation, we are deeply committed to diversifying food and farming systems with millets and we will continue build on discussions such as today’s along with other opportunities to share our learnings with stakeholders across the ecosystem.

A publication, ‘Fostering Resilience for Sustainability: Reliance Foundation's Millet Experiences’, that documents learnings from millet interventions in different states was released on the occasion. Fostering Resilience for Sustainability showcases end to end interventions that include making quality seed accessible to farmers, providing continued technical support, strengthening market linkages, empowering women’s agency and building awareness of millets.

Speakers at the discussions included Raman Wadhwa, Director, NRLM; Dr Neelam Patel, Senior Advisor, NITI Aayog; Priyanka Singh, Chief of Rural Transformation, Reliance Foundation; Prof. Ruth DeFries, Columbia University; Prasoon Bhardwaj, Head of Staples, Reliance Retail; K P Kavitha, CEO, Kazhani Farmers Producer Co, TN (FPO); R K Tiwari, Asst Director, Dept. of Women and Child Development, Madhya Pradesh; Savitaben Vasava, millets farmer from Narmada, Gujarat. Senior policymakers, researchers, practitioners and agriculture experts participated in the event.

Since 2010, Reliance Foundation has been focusing on sustainable agriculture and strengthening of food systems through a collaborative approach with various stakeholders. The work with millet small and marginal farmers is another step to build resilience in the face of changing climate while enhancing the nutritional status of communities.

Having observed 2018 as its ‘National Year of Millets’, India presented the proposal for the ‘International Year of Millets’ (IYOM) in the United Nations. At the 75th General Assembly session of the UN in March 2021, the year 2023 was declared IYOM to increase global awareness of the benefits of consuming and growing millets.

India is world’s largest millet producer and its average production of 16.93 million metric tons during 2019-22 was about 11% higher than the production during 2014-18. Though area under millet cultivation has reduced, productivity has markedly increased over the years.

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Sir H. N. Reliance Foundation Hospital

Technology for Rural Development

India is today among the countries leading the fourth industrial revolution. Now is an opportune moment for the country’s rural communities to close gaps that have persisted through the past. Artificial Intelligence, the Internet of Things, Blockchain, and several other emerging technologies have the potential to help accelerate the transformation of rural communities.

Technology in agriculture

Agriculture, more than any other sector, has immense potential to accommodate these technologies and overcome yield barriers at a time when climate-related challenges threaten progress.

In places across India, Reliance Foundation is demonstrating the effective use of drones in farm operations. Finding new ways to assess crop health for insurance and other purposes is another strong area of focus.

While new technologies are beneficial and even crucial to addressing problems like labour shortage, their adoption is not without challenges given the small land-holding sizes of farms. Farmer collectives are helping overcome the barriers of scale.

Addressing climate-related challenges

Climate-related challenges are set to exacerbate and disproportionally affect rural communities. These challenges demand more resilience from rural households. Democratising information and knowledge are essential to enhancing resilience. The technologies of yesterday and today are being tied together to ensure data’s last-mile reach while efforts are on to extract more meaningful insights from data to tailor messages more effectively.

Tech-aided empowerment

Drawing from years of efforts of all stakeholders, Reliance Foundation has redoubled its commitment to skilling and empowering women through women-focused initiatives that encourage tech-aided micro-enterprise development at scale.

The current decade is fertile to achieve progress quickly. It is hoped that as a new self-reliant India emerges to take on global challenges on multiple fronts, people from the country’s rural communities will be those in the lead.

Sir H. N. Reliance Foundation Hospital

Community Capacity Enhancement

Reliance Foundation believes that development is truly sustainable only when communities are fully in-charge of their development. Towards this goal, Reliance Foundation works with rural communities to enhance their capacities for planning and taking up developmental activities.

Planning capacity is built when village-level development plans are prepared in a participatory manner with village-level institutions and all people in a community, especially women. In a similar manner, dedicated water use planning further cements efforts to sustain water-related gains and improves water governance.

Throughout the year, capacity enhancement initiatives largely aimed at strengthening livelihoods are taken up with collectives and individuals. These tailored efforts complement village development plans and usher holistic development in rural communities.

Sir H. N. Reliance Foundation Hospital

Improved nutrition for rural communities

Although India’s food production is powered by India’s villages, inadequate dietary diversity in rural households is a significant concern. Reliance Foundation takes a community-centric approach to improve dietary diversity. Raising awareness of the importance of a balanced diet is an indispensable part of this approach.

The approach begins with helping communities to increase their farm yields. Households are encouraged to diversify food production to include cereals like millets, fruits, vegetables, milk, legumes and animal sources of protein. Vegetable and fruit production are encouraged through backyard kitchen gardens. Several thousand such gardens have been established by rural communities across India at homes, schools and Anganwadis.

Water is linked closely to nutrition, which is why Reliance Foundation’s efforts to conserve water are also aimed at ensuring drinkable water is provided as well as water for agriculture.

Besides enhancing source inflows through recharge wells and rainwater harvesting, Reliance Foundation focuses on improving access to clean drinking water by supporting the development of storage and distribution infrastructure. This includes co-development of piped water supply systems and community-owned and constructed water storage tanks, through various participatory efforts.

Sir H. N. Reliance Foundation Hospital

Empowering Women in Rural Communities

Integral to India’s rural workforce, women have a key role to play in various on farm and off-farm activities. Reliance Foundation’s Rural Transformation programme is centred around the role of women in enhancing resilience and raising household incomes through diversification through its DRIWE and information services initiatives.

By leveraging the collective power of self-help groups, Reliance Foundation supports women in agriculture and encourages alternative livelihoods through skill and capacity development. Women are supported in establishing businesses, building brands and developing leadership capacity. The aim is to pave their participation in society and local governance and give them a greater say in the development of their communities.

Reliance Foundation has worked with self-help groups in value chains of crops, dairy, arts and handicrafts.

In 2023, the Reliance Foundation and Bill & Melinda Gates Foundation launched an initiative to empower one million women entrepreneurs in several states in India, by strengthening women collectives, testing and scaling innovations and establishing replicable models of entrepreneurship with women-led enterprises. This initiative has been developed with and will be delivered through partnerships with the State Rural Livelihood Missions, as well as with the support of several implementation partners. Over the next three years, this initiative will support and engage women in farm and non-farm income-generating activities, to help them achieve an annual income of at least Rs. 1 lakh as envisioned by the Government Of India’s Ministry of Rural Development.

Sir H. N. Reliance Foundation Hospital

Enhancing Farming Incomes

Reliance Foundation enables rural households to enhance their incomes through farming, fishing, livestock, poultry and other means of livelihoods with approaches including:

  • • Equipping communities with knowledge of improved practises and support schemes

  • • Strengthening collectives

  • • Disseminating new skills, ways to reduce input costs, support in acquiring improved material/inputs/tools

  • • Strengthening market linkages

  • • Information leverage for higher income

These are part of the Integrated Value Chain Development (IVCD) initiative.

Lowering costs, increasing yields

To help increase farm incomes, Reliance Foundation works with farmers on the input side to lower costs and increase yields. Cost reduction efforts involve adopting efficient resource management practises and sustainable farming techniques that reduce dependence on supplemental inputs.

Farmers are also supported in choosing crops that are best suited to their agro-ecology. Through partnerships with agriculture research institutes, improved seed varieties are provided to farmers. By obtaining necessary information from the Reliance Foundation during the entire duration of the crop cycle, farmers are able to confidently take timely decisions related to field operations.

On the output side, farmers are supported in post-harvest primary or secondary processing, where there is scope, through farmer collectives. These collectives, either mentored or supported by Reliance Foundation, procure produce from the farm-gate, help farmers utilize technologies and overcome labour shortage, provide grading or sorting services, process the produce and ensure fair compensation to their member farmers.

Through these collectives, farmers also get an opportunity to explore new markets for their produce. They are made aware of government social security schemes and supported in availing of them.

Adequate water and healthy soils are key ingredients to good yields. Farmers are supported in getting their soils tested and encouraged to enhance soil health through cost-effective and environmentally sustainable initiatives. Water availability for agriculture is improved by community and individual efforts to harvest rainwater and improve groundwater recharge. Tailored water harvesting plans for each village help increase water harvesting capacity and ensure availability of soil moisture during rabi and summer seasons.

So far, more than 1,413 lakh cubic metres of water harvesting capacity has been created across India. This has helped farmers in cropping more than once during the year and increase their earnings.

Raising poultry, livestock and fishing incomes

Reliance Foundation supports households in rearing high-yielding breeds of livestock and poultry. Best practises in livestock rearing and feed management are shared and capacity to adopt these practises is built. After initial handholding, households are supported in scaling up their activities.

Information about weather and disease alerts, and expert prescriptions for vaccination and treatment provided at free livestock camps help households mitigate livestock related losses.

For marine fisherpersons, information about potential fishing zones helps increase the chances of a good catch in the ocean. PFZ information also leads fisherpersons safely and quickly to areas where fish is available. By reducing the fuel expended, this information contributes to lowering the environmental footprint of fisherfolk.

Promoting non-farm livelihoods

Given the inherent risks in farming and allied activities, Reliance Foundation encourages households to take up non-farm activities alongside farming. Landless and tenant farming households as well as farm labourers are also supported in diversifying their incomes.

These activities are entrepreneurial in nature. Tailoring, groceries, confectionary, printing and data entry, other vending and service enterprises are some of avenues for alternate livelihoods. By leveraging government grant and loan schemes through self-help groups, rural households can start, sustain and scale up alternate livelihood activities.

Sir H. N. Reliance Foundation Hospital

Securing Livelihoods by Improving Climate Resilience

A changing climate will significantly affect agricultural and related livelihoods. The Government of India projects that rice yields under rain-fed and irrigated conditions could fall by as much as 20% and 3.5%, respectively, by 2050 in the absence of interventions. For wheat, a 19.3% reduction is projected.

Reliance Foundation takes a multipronged approach with rural communities to help smallholder farm households enhance their resilience to pests, diseases and inter-seasonal climate uncertainties while improving their capacity to adapt to long-term climate related changes through its Climate Resilience for Sustainable Development (CR4SD) initiative.

Adopting resilient crop varieties

Farm households with small landholdings cultivating conventional varieties of a single crop are more vulnerable to climate shocks than households that cultivate resilient varieties. Reliance Foundation encourages farmers to cultivate resilient varieties with traits like a short maturity cycle, heat, drought or salinity tolerance, and pest and disease resilience.

Diversifying crop production

Intensive monocropping renders farmers more vulnerable to climate shocks including inter-seasonal dry spells, pests and diseases. To help farmers shift from monocropping, farmers are introduced to crop rotation with pulses, oilseeds and millets along with the incorporation of horticulture and floriculture for enhanced incomes.

Diversifying crop production

Better natural resources management

Reliance Foundation works with rural communities to enhance crop yields by supporting communities in the sustainable use of land and water. Landscape approaches like contour bunding, land levelling and terracing are advocated alongside practices like raised bed cultivation that can sustain or improve crop yields while reducing erosion.

Partnering with entire villages, Reliance Foundation encourages strengthening the water harvesting capacity within communities by supporting the creation of new water harvesting structures and revitalising existing structures. Farmers are supported in adopting efficient irrigation practises like sprinkler and drip irrigation to encourage sustainable water use.

Rural diversification

A household’s resilience is higher when sources of income are diverse. To enhance resilience to log-term climate related challenges, households are supported in diversifying into agri-allied income generating activities like livestock rearing, poultry, fishing and non-farm, skill-based microentrepreneurial activities.

Households are supported in acquiring resilient and market-preferred breeds of livestock and poultry. Through regular capacity enhancement programmes, scientifically-proven practises are shared to help communities in caring for their livestock. Livestock medical camps are regularly organised to help households get timely veterinary treatment. The camps assume greater importance during and after extreme weather events.

Information services for farmers

Smallholder farming communities are supported with information throughout a crop cycle. Weather forecasts and advisories that help inform decisions regarding the times of sowing, intercultural operations, pest and disease management and harvest. Besides ensuring desired yields, the information helps to mitigate the fallout from climate shocks.

Reliance Foundation supports marine fishing communities by providing fishers crucial ocean state forecast information and related advisories. This helps fisherpersons navigate the ocean in a safe and informed manner, lowering risk to their lives and livelihoods. Weather information also helps both marine and inland fisherfolk to safeguard their equipment, ponds and fish during extreme events like cyclones and floods.

Rural Transformation

This farmer doubled his farm income with just one simple change

25 August, 2023
3 min read

Jai Narayan Bairwa from Juwar Village of Rajasthan’s Sawai Madhopur district was practicing traditional farming cultivating wheat, mustard, gram and maize along with a few seasonal vegetables for commercial purposes on in his 3.5 ha land. In spite of his sustained hard work, income was low and inadequate.

In 2019, Jai Narayan came in contact with Reliance Foundation’s awareness and capacity building initiatives, where he was introduced to improved agricultural and horticultural practices.

After attending these sessions, Narayan was convinced about the various benefits of horticulture. He expressed interest in Red Lady Papaya cultivation. With support from Reliance Foundation, he was able to plant 200 papaya saplings on 0.125 ha of his land by adopting improved farming practices. For higher yield, he made use of drip irrigation and other organic ingredients. Between November 2020 and September 2021, he reaped around 75 quintals that he sold for Rs. 2000 per quintal locally and earned over Rs. 1 Lakh. Out of the 200 planted saplings, 50 were pestilence stricken, therefore the revenue came from 150 plants (Average 50 Kg fruit per plant).

This positive experience gave him the confidence to plant 700 more saplings in his nursery across another 0.375 ha in March 2021. Content, Jai Narayan thanks Reliance Foundation for introducing him to a new highly profitable livelihood initiative. He says, “I am expecting to earn a minimum of Rs 4-5 lakhs through papaya farming in total 0.5 hectare land. I encourage other farmers to bring in the same changes; this will earn them more than they are earning now, bringing strength and security to the livelihood”

Soon, another bounty of papayas will be ripe for harvest. An inspiration for his fellow villagers, Jai Narayan Bairwa motivates other farmers in his community to adopt the changes with help from Reliance Foundation.

Click here to read more about our work on Rural Transformation.

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Rural Transformation

Reliance Foundation proves the power of farmers’ collectives at Jasdan, Gujarat

  • 28 November, 2017
  • Gujarat
  • 4 min read

Farmer Producer Company formed by groundnut farmers of Saurashtra create significant milestones in Kharif 2017

Reliance Foundation enabled Farmer Producer Company (FPC) at Jasdan, a tehsil in Rajkot district of Gujarat achieved a 128 percent growth in turnover in Kharif 2017. The FPC was set up in August 2016 and has touched this business milestone in its second season of operation. The FPC initially formed with just 700 members has almost 1500 members today, expecting to reach 2600 members by end of 2017.

Establishment of Farmer Producer Companies (FPCs) is one of the key interventions under the Rural Transformation programme of Reliance Foundation. The FPCs are part of RF’s effort to strengthen the value chain of farm produce, enhance its marketability, help the marginal farmers and livestock owners realise better prices and thus, achieve income security for themselves. Reliance Foundation helps train farmers to independently manage these companies in the long term. Since its inception in 2010, RF has so far formed 19 FPCs – better known as Producer Companies (PCs) – to empower farmers across the country, benefitting over 21,000 families. These companies, taken together, had transacted over 4,500 metric tonnes of farm and non-farm produce till the end of last season, raising farmers’ incomes significantly and augmenting the farmers’ ability to govern their own institutions effectively.

However, this season has been special. In Kharif 2017, the turnover of this FPC alone has more than doubled from Rs.7 crore (2016-17) to Rs.16 crore (2017-18).

Compared to the open market, where the farmers are compelled to sell groundnut at Rs.3450-3500 per quintal, the company has succeeded in fetching the farmers an extra margin of Rs.1000 per quintal by getting them registered in the government system, sourcing groundnut from them as per quality norms and depositing to government-designated warehouses at an MSP of Rs.4450 + a bonus of Rs.50 announced by Government of Gujarat.

The surplus added to the village economy by the FPC’s business went up from Rs.1.5 crore (2016-17), to more than Rs.3.5 crore (2017-18), as the quantity of groundnut handled by Jasdan FPC till Nov.20 this year stood at 35,733 quintals, a rapid increase of 14,885 quintals over the previous week.

The Jasdan FPC has been transacting on behalf of Jasdan farmers in collaboration with Gujarat State Co-Operative Cotton Federation Limited (GUJCOT). The members’ interest and community participation in the FPC at Jasdan ensured that they got a procurement centre to procure Groundnut Pods at Minimum Support Price (MSP) for NAFED (National Agricultural Co-Operative Marketing Federation) for second consecutive year and also got the nod from NAFED to start another centre in November 2017 from RF project villages at Vankiya, which will help more farmers to get associated with the company.

In the past, RF has been recognised for its outstanding contribution in the field of building FPCs across the country. Recently, Shri Arjun Ram Meghwal, Union Minister of State for Finance and Corporate Affairs, felicitated RF with the Krishi Pragati Award instituted by the National Commodities Derivatives Exchange (NCDEX) for its ‘Outstanding Contribution as a Resource Institution for Promoting FPCs’ while Jamwa Ramgarh FPC (Rajasthan) was recognized as Most Promising Producers’ Company.

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