India’s foremost digital content and networking platform for women, Her Circle, celebrates its 310-million reach on its 2nd anniversary by launching an inclusive initiative

On International Women’s Day this year, Mrs Nita M Ambani, Founder-Chairperson of Reliance Foundation launched The Her Circle, EveryBODY Project to celebrate body positivity and encourage the acceptance of all, irrespective of size, age, colour, religion, neurodiversity, or physicality. The movement aims to create a circle of kindness and non-judgemental acceptance. Her Circle was founded and launched by Mrs Ambani in 2021 to create a safe, inclusive, growth-oriented digital haven for women. On its second anniversary, the platform has become India’s largest digital platform for women with a phenomenal overall reach of 310 million. Driving the prime objective of inclusivity, Mrs Ambani has invited every individual to come forward, be a part of this initiative and make a difference.

On the occasion of the launch of the Her Circle EveryBODY Project, Mrs Nita M Ambani said, “Her Circle is about sisterhood, but also about solidarity. A solidarity that is based on equality, inclusion, and respect for all. And that is the core of our new project - the Her Circle Everybody Project. We have all seen the kind of trolling that happens on social media. They pass opinions without knowing the battles people are fighting. There are medical issues, there are genetic factors people can be going through. And yet they are subjected to trolling and humiliation. It can be so damaging, especially for young minds. I hope our initiative can address this in some way and give people the confidence and freedom to be who they are.”

In addition to the launch of the initiative, Mrs Ambani celebrated the second anniversary of Her Circle by featuring on its anniversary-special digital cover and giving an exclusive interview.

Mrs Nita M. Ambani congratulated the users of Her Circle with a special message “Congratulations to the entire team and the millions of women who form Her Circle! We started out as an idea. And we hope to make it a movement for all women! We launched Her Circle in the middle of the pandemic, still in lockdown. And we’ve come a long way in the last two years. But this is just the beginning!”

Her Circle’s second-year milestones cover goals across digital usage and networking. With more than 2,20,000 registered women users mostly entrepreneurs, we are constantly encouraging women to collaborate professionally and socially to rise together. Through The Her Circle EveryBODY Project, which will be a year-long initiative, Her Circle aims to promote diverse body sizes and appearances through real-life stories and short films of women in the world of social media – women who have challenged the unrealistic beauty standards and toxic norms that expect you to be of a certain size, colour and shape and turned it around to succeed, embrace their uniqueness and be the change and influence in the digital space. At the forefront of driving our founder, Mrs Nita M Ambani’s vision of a body-positive world, Her Circle will be encouraging women to put themselves first and build a larger circle of kindness and wellness.

How does Her Circle work?

Her Circle, founded by Mrs Nita M Ambani, is designed as a one-stop destination to provide women-related content that is engaging, and upliftment-oriented even as it connects women to each other through a social platform. She can engage as she watches vibrant videos, and reads articles with solution-oriented life strategies covering living, wellness, finance, work, personality development, community service, beauty, fashion, entertainment, creative selfexpression and active participation in public life through women-led NGOs and other organisations.

Users can toggle between their language of choice—English and Hindi currently—by a simple language selection option. The Hindi content is unique and original, customized for the user.

The platform provides women with answers from Reliance’s esteemed panel of experts on health, wellness, education, entrepreneurship, finance, philanthropy, mentorship and leadership. The section on upskilling and jobs will help her find new professional skills as well as get job opportunities suited to her profile. She can grow and learn through masterclasses from the best in the business or avail complimentary digital courses.

Private, Personalised, Safe: while the content, from videos to articles, is open to all, the social networking part of the platform is only for women. The social connect will provide her with a safe, women-only forum to make new friends with shared interests or ask questions from peers without hesitation. Her Circle also has an exclusive and personal space for women to ask questions to medical and finance experts in a confidential chatroom.

Her Good Habit App: In addition to providing useful and uplifting content, social networking and expert advice in a safe and personalised environment, Her Circle also provides trackers to enable users to inculcate and sustain the right habits in the space of fitness, period tracking, fertility & pregnancy guide and finance tracking.

Her Circle is a desktop and mobile-responsive website and is available as a free app on Google Play Store and iOS App Store.

Lastly, participation in Her Circle is entirely free for its registered users.

As India marked 75 glorious years of independence, the women of Karnataka's Bidar district did their bit to support the nation's Har Ghar Tiranga initiative that promoted the hoisting of Indian flag in all houses across the country.

Reliance Foundation's team in Bidar collaborated with Sanjeevini - Karnataka State Rural Livelihood Mission, four Gram Panchayats in Bidar and 17 self-help groups to sew 50,000 flags and ensure their distribution in individual households.

Forty six skilled women from self-help groups in Madnur, Kommelkundu, Byalhalli and Chalkapur Gram Panchayats were encouraged to take up sewing flags in a campaign mode between August 1 and August 11. Cloth was made available to the SHG groups for this purpose as part of the Sanjeevini - Karnataka State Rural Livelihood Mission.

This initiative not only instilled patriotic fervour in Bidar villages but also provided livelihood opportunities to women who took part in the sewing activities. Upon completion of the sewing activities on August 11, the Gram Panchayats took out a one-day cycle rally to distribute the flags in villages nearby and to mobilise people to celebrate Azadi Ka Amrit Mahotsav.

The combined efforts of these women, supported by the local Gram Panchayats, Sanjeevini - Karnataka State Rural Livelihood Mission and Reliance Foundation, made India's 76th Independence Day a memorable one for the rural communities of Bidar.

Click here to read more about our work on Women Empowerment.

Alongside the green shoots of post-pandemic recovery, growth, and optimism, a silent revolution is underway — a digital India has emerged even as we battled COVID-19. Women are at the heart of this upsurge in the demand for information and communication technologies (ICTs).

Source: National Family Health Survey, India 2019-21 (NFHS-5)

Published by Reliance Foundation and Observer Research Foundation, Aspirations, Access & Agency, Women transforming lives with technology tells the stories of women leaders who have emerged as agents of technological change and socioeconomic inclusion by using technology to help their communities build better futures. Each story narrates a woman’s leadership journey and explores how she evolved as a digital enabler — banking the unbanked, connecting people to essential e-services, facilitating access to welfare schemes, promoting entrepreneurship, using tech to strengthen livelihoods, advocating for e-health, and much more. This compendium aims to raise awareness about these women’s exemplary work. It also seeks to demonstrate the transformational impact ICTs could have on communities and governance.

The lived experiences of these women show the importance of policy initiatives that support digital literacy and skilling, such as the National Digital Literacy Mission, the National Skill Development Mission, and the recently launched Digital Ecosystem for Skilling and Livelihood. These women’s stories demonstrate how successful policy implementation and access to technology can drive change.

During the COVID-19 pandemic, many people and organisations stepped forward to help steer communities and societies through the crisis. Especially, women from the grassroots showed tremendous grit and led their communities through these challenging times. Yet, many of these stories remain unknown and under reported.

The First Responders, which is published by Reliance Foundation (RF) and Observer Research Foundation (ORF), is an effort to document the untold stories of women leaders in the pandemic who worked at the grassroots in India to provide vital support.

It spotlights 25 stories of women leadership sourced from across the RF and ORF ecosystems and NGO partner organisations, to increase geographical and sector/ theme spread. The publication showcases their relentless efforts towards ensuring the welfare of their communities through their own tumultuous journeys. Along with narrating these journeys, the publication also draws key political, developmental and policy lessons from these stories that could be applied to other contexts.

Stepping nimbly over hay and fodder, Basanti Pradhan looks proudly at the cows in her backyard. It had taken her a few weeks to nurse them to good health, but now she knew that they were happier and healthier. A few months ago, Basanti has seen the cows Goria and Dhabli that she cared for so carefully, struggle with disease, poor nutrition in spite of everything she did. Distressed, though she was unwilling to give up on them, it seemed there was no other option ahead.

This was July 2022 – when the south-west monsoon had set in across India and her and her family’s attention was also required for preparatory work for their two-acre farmland where they usually grow paddy during kharif and rabi seasons, besides vegetables.

While the farmland was primarily managed by her husband, Basanti was worried about the cattle that she considered an extension of her own five-member family.

Gaisima village under Bargarh block, Bargarh district, Odisha boasts adequate irrigation from the Mahanadi river-sourced canal water, to support paddy as the major crop. Basanti’s husband owns the family’s agricultural land.

In spite of being engaged actively in India’s rural workforce, women’s land ownership has remained low; in which context their sense of ownership or self-identification as farmers is still much lower than for men. The rapidly growing livestock sector in India, accounted for about 5% of national income and 28% of agricultural GDP in 2018-19, growing nearly four times faster than crop farming over recent years. However, in the case of livestock farming, for over 5.4 million Indian women, at the forefront of India’s milk revolution, indeed, managing livestock has given them agency, economic empowerment and a definition of independence. Women constitute about 69% of workforce engaged in livestock sector while in states like Jharkhand, Chhattisgarh, Odisha, women form upto 90% of the livestock sector workforce.

What women do need, however is support to enable and empower them towards the economic independence that livestock can provide. This is exactly what Basanti needed too. For her, timely advice came through the reference of her own cooperative, the lofty sounding Baba Balunkeswar Co-operative Women Milk Society named after the ancient Lord Shiva temple in the village.

Basanti sat down to attend an audio conference, that was organised by Reliance Foundation, through her society members. This was her first experience listening to an interesting conversation where experts directly advised farmers with scientific solutions during the conference. During this time, she learnt many interesting things. She heard about nuances of animal health, timely vaccination and the cow hoof disease that had affected her own cattle. She learnt how she could manage them much better – hearing directly from accurate scientific information, in a simple manner that was easy for her to access in her neighbourhood.

Theory was followed by practice as three months later, she also participated in a livestock treatment camp organised by Reliance Foundation, where she got free medication, vaccination and tonics for her two cows and a calf.

The approach was scientific, the diagnosis was quick, and most of all, the solution was simple enough for Basanti to tend to her cattle on her own.

Within 30 days she could see a significant difference. Rid of the disease, the cattle responded well to the fodder and so their milk production increased as well. Within six months the milk production from her cows has nearly doubled. She now struts around proudly among her cows, they equally spirited.

“My highest level of formal education was Grade III at school”, she laughs, “now ask me about scientific cattle management practices, I can tell you a thing or two. Most of all, I feel self-reliant, stronger as a person and within my family as well. They have seen the difference and they think much more of my personal opinion now.”

Mobile phone in hand, Basanti absently strokes Goria as it moos affectionately. It was not just the cow that had found its voice. Through Reliance Foundation, Basanti found that bit of empowerment, her identity and also found her voice as a person, as an empowered rural Indian woman.

Reliance Foundation has been working with over 66 million most-at-need communities across India since 2010, with a mission to build a more inclusive nation.

Read more about our work on Women Empowerment here.